I remember the first lunch I had with my boss after I was promoted to a sales leader role. He congratulated me and said, “I am going to give you the best sales advice you will ever hear.” The ambitious 26-year-old I was, that really made me pay attention. This boss was a successful top executive, so I expected some very sophisticated council around go-to-market planning or crafting compelling value propositions. Instead, the advice consisted of three simple actions I still follow today:
Cast a wide net
This simple, but wise advice is even more applicable today. Social media allows us to cast our nets wider and less expensively than ever before. Marketing automation and the cloud allow for 24×7 pursuit to generate leads while you sleep. And finally, “NO EXCUSES” – that attitude is the key, and the winners are those who find a way to succeed no matter what.