The Spark

5 Tips for Your B2B Marketing Strategy

5 Tips for Your B2B Marketing Strategy

The article is reprinted from Authority Magazine. The B2B marketing landscape is a complex and evolving space, with its unique challenges and opportunities. Navigating it effectively requires well-thought-out strategies and insightful tactics. With a myriad of digital...

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The Death Of The Traditional IT Staffing Model

The Death Of The Traditional IT Staffing Model

I was at VIVE 2023 and ran into my good friend Eric Utzinger who started Revuud a couple of years ago, a platform for matching health systems to healthcare IT talent. His company is the future of health IT staffing. The primary value a staffing firm adds is finding...

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The 3 Golden Rules Of Selling

The 3 Golden Rules Of Selling

Several years ago I had just been promoted to a sales VP role, and my new boss wanted to meet to do some “sales training.” He was a former, very successful, partner at a Big 4 firm where I worked earlier in my career and I braced myself with my notebook and pen warmed...

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Stop Making The Solution About You!

Stop Making The Solution About You!

The proposal stage is a common sticking point in the sales process that delays the sales cycle.  Why? Often sales teams listen well in the Discovery Stage, but do not tailor their offering sufficiently to address buyer pain points. This incomplete connection leads to...

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Hit your numbers- No Excuses!

Hit your numbers- No Excuses!

I remember the first lunch I had with my boss after I was promoted to a sales leader role. He congratulated me and said, “I am going to give you the best sales advice you will ever hear.” The ambitious 26-year-old I was, that really made me pay attention. This boss...

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How To Sell To The C Suite

How To Sell To The C Suite

Cs (CEOs, COOs, CIOs, etc.) speak their own language. They are focused on strategy, team-building, market share, growth, margins, competition and capital allocation. Before you meet, do your research on their company and have a point of view about how your offering...

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What Is Disruptive Innovation?

What Is Disruptive Innovation?

What is disruptive innovation? It’s a question most new business owners have, and it’s a valid one. The theory of the phrase came to fruition in 1995. Now, it’s one of the most important terms regarding exponential company growth. It’s not only for new business owners...

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How To Get Ahead Of The Competition

How To Get Ahead Of The Competition

Are you wondering how to get ahead of the competition? There are millions of companies out there running full steam ahead, but are there ways to be the best in your department or field? Absolutely! At SalesSparx, we specialize in sales acceleration using 21st-century...

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3 Tips On How To Make Sure Your Company Stays Relevant

3 Tips On How To Make Sure Your Company Stays Relevant

Having your own business can be exciting, but it also means keeping up with the fast-paced world of online marketing. Unfortunately, marketing on digital platforms isn’t something most people grew up doing. Within the last decade, the way we consume information has...

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6 Benefits Of Customized Sales Training

6 Benefits Of Customized Sales Training

Sales training is among the lowest cost, high ROI investments a sales leader can make. Especially with content tailored to your business, you will see significant improvement in sales team satisfaction, productivity, and close rates. In most cases, just an extra deal...

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