Sales Process Vs. Sales Methodology: The Edge You Need
I want to highlight the difference between a process and a methodology. Challenger, Sandler, MEDDICC, and Miller Heiman offer excellent, well-researched training, but it needs to be adapted to fit into a complete sales process. We’ve integrated best practices...
Harness Design Thinking Now For Increased B2B Healthcare Sales
Design thinking in B2B healthcare sales enhances customer understanding and relationships. In B2B healthcare sales, challenges are abundant and multifaceted. Sales leaders must navigate a landscape filled with new technologies, the ongoing impact of COVID-19, frequent...
5 Tips for Your B2B Marketing Strategy
The article is reprinted from Authority Magazine. The B2B marketing landscape is a complex and evolving space, with its unique challenges and opportunities. Navigating it effectively requires well-thought-out strategies and insightful tactics. With a myriad of digital...
What is the number one indicator that you will win or lose a deal?
For complex, enterprise deals that require prospects to make significant changes, you need a coach within the buyer organization. We analyzed almost 10,000 complex sales opportunity records from several of our SalesSparx Shared Vision Selling (SVS) clients. The data...
