How Does Salesforce.com Grow Their Revenue 100% Each Year?

Jul 21, 2023

How Does Salesforce.com Grow Their Revenue 100% Each Year

Design Thinking drives their sales process (Forbes, Jan 15, 2019 – Why Design Thinking Is The Future Of Sales).

Design Thinking was first used for urban planning and later adopted by Apple to rapidly innovate product design.

But sales is the latest and greatest application of Design Thinking.

 

Some of the best salespeople do it naturally. Here are the keys:

EMPATHIZE: Really understand and feel the Buyers pain.

IDEATE: Collaborate with your buyer and bring insight to iteratively design the solution to their pain. Build trust together.

SHARED VISION: Ideate toward a Shared Vision of future success. Lead the buyer from ambiguity to a clear plan of action.

 

Go BEYOND solution selling. Solution salespeople bring questions to the Buyer. Bring more than questions, bring insight.

Sell WITH the Buyer, not to them.

Using Design Thinking, you move to the next level of the sales process and make life easier for the buyer.

It works for Salesforce, it works for our SalesSparx Shared Vision Sales clients, and it can work for you.

Why AI in Healthcare Must Start With Strategy—Not Shiny Tools

Why AI in Healthcare Must Start With Strategy—Not Shiny Tools

Early Google engineer and Silicon Valley innovator Murali Vivekanandan, CEO of Ideas2IT, brings a rare blend of tech and healthcare expertise to the Sparxcast Unleashed podcast. In this conversation, he explains why AI’s impact on healthcare depends less on flashy pilots and more on building a strategic foundation—one that balances operational efficiency, clinical safety, and long-term competitiveness.

Vivekanandan shares how providers, payers, and service organizations can move beyond “vendor roadmaps” to own their AI destiny, with practical advice on building data backbones, applying human-in-the-loop safeguards, and proving ROI step by step. He also opens up about scaling a 750-person engineering firm with almost no turnover—by putting employee happiness ahead of everything else.

Redefining Pain Care: Why Access to Opioids Is a Healthcare Imperative

Redefining Pain Care: Why Access to Opioids Is a Healthcare Imperative

OPOS CEO and Founder Justin Kromelow shares an evidence-backed perspective on the opioid crisis—and the patients being left behind. With 25 million Americans relying on long-term opioid therapy to maintain independence and quality of life, Kromelow explains why blanket restrictions have created a second crisis: a collapse in access for those who need it most.

Justin walks through a smarter, safer model for opioid management—one that empowers providers with regulatory support, elevates patient function over pain scores, and restores profitability to practices while dramatically improving outcomes. He also opens up about OPOS’s rapid growth and his mission to rewrite the standard of care.

Listen to the SparxCast Unleashed Podcasts 🎧