Hit your numbers- No Excuses!

Jul 21, 2023

Hit your numbers- No Excuses!

I remember the first lunch I had with my boss after I was promoted to a sales leader role. He congratulated me and said, “I am going to give you the best sales advice you will ever hear.” The ambitious 26-year-old I was, that really made me pay attention. This boss was a successful top executive, so I expected some very sophisticated council around go-to-market planning or crafting compelling value propositions. Instead, the advice consisted of three simple actions I still follow today:

Cast a wide net

Relentless pursuit

No excuses!

This simple, but wise advice is even more applicable today. Social media allows us to cast our nets wider and less expensively than ever before. Marketing automation and the cloud allow for 24×7 pursuit to generate leads while you sleep. And finally, “NO EXCUSES” – that attitude is the key, and the winners are those who find a way to succeed no matter what.

Why AI in Healthcare Must Start With Strategy—Not Shiny Tools

Why AI in Healthcare Must Start With Strategy—Not Shiny Tools

Early Google engineer and Silicon Valley innovator Murali Vivekanandan, CEO of Ideas2IT, brings a rare blend of tech and healthcare expertise to the Sparxcast Unleashed podcast. In this conversation, he explains why AI’s impact on healthcare depends less on flashy pilots and more on building a strategic foundation—one that balances operational efficiency, clinical safety, and long-term competitiveness.

Vivekanandan shares how providers, payers, and service organizations can move beyond “vendor roadmaps” to own their AI destiny, with practical advice on building data backbones, applying human-in-the-loop safeguards, and proving ROI step by step. He also opens up about scaling a 750-person engineering firm with almost no turnover—by putting employee happiness ahead of everything else.

Redefining Pain Care: Why Access to Opioids Is a Healthcare Imperative

Redefining Pain Care: Why Access to Opioids Is a Healthcare Imperative

OPOS CEO and Founder Justin Kromelow shares an evidence-backed perspective on the opioid crisis—and the patients being left behind. With 25 million Americans relying on long-term opioid therapy to maintain independence and quality of life, Kromelow explains why blanket restrictions have created a second crisis: a collapse in access for those who need it most.

Justin walks through a smarter, safer model for opioid management—one that empowers providers with regulatory support, elevates patient function over pain scores, and restores profitability to practices while dramatically improving outcomes. He also opens up about OPOS’s rapid growth and his mission to rewrite the standard of care.

Listen to the SparxCast Unleashed Podcasts 🎧