Andrea Marcone Herrera

Sales Acceleration VP

Andrea is a brand and digital marketing executive with a track record of helping Fortune 500 companies and start-ups accelerate sales through effective marketing campaigns and new products. With over 16 years of marketing for software and services organizations, including Oracle and founder-run companies, she is fluent in B2B and tech.

A collaborative team builder, she is known for delivering high-impact lead-generation engines that help companies grow revenue faster than their sales and marketing expenses. Using a data-driven approach to deliver measurable results, Andrea leverages traditional and digital vehicles to increase market presence and provide qualified leads effectively.

Andrea is FUSE and Shared Vision Selling certified. She received her undergraduate degree in math system science from UCLA and an MBA from UC Berkeley.

Superpowers

  • Shapeshifting: I can put myself in the customer’s shoes and be their voice. 
  • Omnipresence:  I easily keep track of diverse teams and multiple moving parts, ensuring marketing programs and marketing teams are moving on task and target. 
  • Magic weaver: I have a knack for building high-functioning marketing organizations using a mixture of in-house and outsourced resources. 
  • Empath: I believe in aligning myself closely with sales teams, sharing their mission and fate.