7 secrets to Winning Opportunities with Health System CIOs
A Free eBook for Sales Leaders in Healthcare Software, Services, and Technology
Win With CIOs by Changing the Conversation
Selling into health systems is tough. Long sales cycles. Tight budgets. Complex committees. And CIOs who have heard every pitch before. This eBook breaks down seven strategies that the best healthcare sales reps use to move past gatekeepers, align with CIO priorities, and win deals that stick.
How Sales Leaders Are Putting This Guide to Work
This playbook is the must-have resource for sales leaders focused on breaking into health systems and accelerating growth. Use it to:
• Increase close rates with complex buying groups
• Speed up long and unpredictable sales cycles
• Equip your team with a repeatable, proven approach
• Align with CIO priorities and speak their language
What’s Inside
Why starting with a demo kills deals—and what to do instead
How to map the 8–12 decision-makers that matter
When to move fast—and when to wait for the "Why Now" moment
How to go beyond the first win and expand across the enterprise
Powered by SalesSparx
This guide is based on SalesSparx’s Shared Vision Selling method—trusted by 100+ healthcare companies and backed by over $1 billion in client bookings. It distills real-world lessons from leaders who’ve turned tough healthcare deals into growth engines.
