Carol Romashko

Carol is a seasoned go‑to‑market leader with more than 20 years of experience shaping portfolio, product and commercial strategy, product marketing, and revenue growth across healthcare and adjacent industries. She specializes in building GTM frameworks that clarify market needs, strengthen positioning, and accelerate adoption across provider, payer, and technology segments.

Her expertise spans growth strategy, product marketing, buyer insights, messaging architecture, and cross‑functional commercialization. Carol has served as a fractional marketing executive for multiple organizations and previously led strategic marketing across markets and solution lines at Change Healthcare (now OptumInsight), McKesson, MedAssets (now FinThrive), RelayHealth, and numerous start‑ups.

She holds a B.S. in Biomedical Science from Texas A&M University and an M.B.A. from Emory University. She has received both FUSE and SVS Certification from SalesSparx, is certified in Pragmatic Marketing, and has received training on Challenger Messaging and Forrester’s product marketing and buyer journey frameworks.