Alice Hughes is a proven business development and program management leader who helps technology and services companies sharpen their go-to-market execution and accelerate revenue growth. Known for turning strategy into action, she brings clarity, structure, and momentum to sales initiatives that drive measurable impact.
At SalesSparx, Alice leads strategic partnerships, B2B sales programs, and enablement initiatives designed to shorten sales cycles and capture market share. Her ability to connect sales strategy with program execution has made her a trusted partner for clients looking to scale efficiently and win consistently.
Previously, as a Principal at EY, Alice led large-scale transformation programs for technology and services clients—overseeing digital enablement, operational efficiency, and market expansion initiatives. She advised C-suite leaders on growth strategies, managed multi-million-dollar programs, and built high-performing cross-functional teams to deliver sustainable results. Her tenure at EY sharpened her ability to bridge strategy and execution—aligning vision, people, and process to unlock long-term performance.
Throughout her career, Alice has built a reputation as a catalyst for growth—bridging the gap between sales and operations to create outcomes that stick. By combining disciplined program management with data-driven insights, she empowers teams to simplify complexity, align around growth priorities, and deliver results faster.
A Seton Hall University graduate with a BS in Mathematics, Alice blends analytical rigor with a collaborative, people-first leadership style. She thrives on rallying teams, removing roadblocks, and sparking the kind of execution that unlocks lasting growth.
Superpower:
- Execution Magnetism—energizing teams and aligning programs to deliver results smarter and faster.
